![]() ![]() There is no doubt that if you are to win it, you cannot crack under pressure”. The race and its riders share important values with TAG Heuer – precision, durability, and an uncompromising thirst for success. Every second, every minute and every hour was critical for me in each race I ever competed in and so it is with the Cadel Evans Great Ocean Road Race. 1-85 Timepieces Smartwatches TAG HEUER UNIVERSE 60 YEARS OF CARRERA Chapter I Strong Foundations The company established by Edouard Heuer in 1860 would rely on two foundations family leadership and technical innovation. ![]() The partnership with the event named in his honour is a fitting extension of our relationship with the greatest Australian cyclist of all time.” added Biver.Ĭadel Evans said “I am delighted that we welcome TAG Heuer as the Official and Exclusive Timing Partner of the Cadel Evans Great Ocean Road Race. “Cadel is a good friend of the brand and we were delighted to welcome him to the heart of TAG Heuer in December where he toured our Swiss head-quarters and manufacturing facilities. The sport and its values are deeply-rooted in our DNA so we’re thrilled to partner with the Cadel Evans Great Ocean Road Race 2017 as we continue our dynamic relationship with professional cycling,” said TAG Heuer’s Sports & Timing Director, Marc Biver. “TAG Heuer has a long history with cycling. The Cubs envisioned Hughes being a big part of their 2023 bullpen. Having recently joined forces with Evan’s Tour de France winning team, BMC Racing Team, TAG Heuer’s partnership with the Cadel Evans Great Ocean Road Race is the next step in the brand’s return to the world of international cycling after a legacy that dates back to 1946 with pocket chronometers for measuring races and trials. Heuer, who turns 27 on July 3, was in his 15th rehab appearance with Iowa when the injury occurred. In a fitting end to the evening, guests were gifted a signed copy of Cadel’s new book – The Art of Cycling – the highly-anticipated autobiography from the cycling legend. At the same time TAG Heuer launched into Formula 1 motor-racing, becoming the official timekeeper for Grand Prix races since 1992, a contract which still. Guests also enjoyed tunes from local favourite, DJ Andy Murphy. TAG Heuer’s partnership with the Cadel Evans Great Ocean Road Race 2017 builds on the brand’s association with professional cycling which has recently been revived by the dynamic partnership with BMC Racing Team after a 20-year hiatus from the sport.Įvans headlined the star-studded guest list, which included professional boxer Lauryn Eagle, fellow sporting stars Peter Siddle and Bianca Chatfield, as well as social personalities including Brooke Hogan, Georgia Love and Lee Elliot. TAG Heuer celebrated its new partnership with the Cadel Evans Great Ocean Road Race with a glamorous cocktail event at its Melbourne Flagship Boutique and a special guest appearance by the Australian cycling champion and 2011 Tour de France winner himself – Cadel Evans. Cycling: TAG Heuer celebrates new cycling partnership with the Cadel Evans Great Ocean Road Race 2017 TAG Heuer just wrapped up another great cycling event tonight in Australia – this time with BMC Racing Team Ambassador and Australian legend – the greatest Australian cyclist of all time – Cadel Evans. ![]()
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